A prompt pack serves one offer
A general prompt library stores reusable production patterns. An offer-specific pack applies selected patterns to one product, launch, service or promotion. It should be small, factual and ready to generate—not a list of loosely related content topics.
Freeze the offer truth
- Exact product or service being sold.
- Approved benefit and prohibited claims.
- Real price, deadline and eligibility added during final editing.
- Required product, character and world references.
- Destination format and call to action.
Build five prompt families
- Hooks: problem-first, product-first and outcome-first openings.
- Demonstrations: one visible interaction or mechanism.
- Proof: approved detail, testimonial backdrop or before/after structure without invented evidence.
- Objections: visualise one concern and its factual resolution.
- Closings: stable copy-safe frames for the exact offer and call to action.
Write the reusable core
Keep the subject, reference, world, offer truth, exclusions and delivery settings fixed. Give each prompt family one variable field. This creates a pack that can be tested systematically while preserving brand and product accuracy.
Test one representative prompt per family
- Validate the reference and product geometry first.
- Review claims before scaling variants.
- Record the model and settings that worked.
- Retire families that repeatedly fail the offer.
- Promote approved results into the campaign project.
Keep exact commercial terms outside generation
Prices, dates, coupon codes, legal terms and calls to action should be added in a deterministic editing layer. The generated clip supplies the visual evidence and emotion; the final edit owns the precise commercial message.
