Use AI for presentation—not property facts
Real-estate video must stay anchored to the actual listing. Use approved photographs and factual listing information. Do not generate rooms, views, dimensions, amenities or neighbourhood claims that the property does not have.
When a shot is conceptual—such as renovation inspiration—label it clearly outside the generated clip. Keep factual captions, prices, addresses and legal disclosures in the final editing layer.
Prepare the property reference set
- Exterior, entrance and the rooms that genuinely define the listing.
- Consistent colour and exposure across source photographs.
- A short factual list of materials, fixtures and approved features.
- The intended audience and placement without demographic targeting claims.
- A list of details the generation must not add or alter.
20 real-estate video prompts
- Exterior arrival: approach the referenced property from the street at golden hour, stable geometry, natural landscaping and no added structures.
- Entrance reveal: move from the real front door into the approved entry image, slow stabilised camera and accurate materials.
- Living-room flow: gentle lateral movement across the referenced room, preserving windows, furniture scale and floor plan.
- Kitchen detail: macro-to-wide move across approved surfaces and fixtures without changing appliance brands or layout.
- Primary bedroom calm: soft daylight, restrained movement and an uncluttered closing composition based only on the supplied image.
- Bathroom material study: close details of approved tile, fittings and light, then resolve to the real room.
- Garden transition: move from interior doorway to the actual outdoor space without inventing views or boundaries.
- Balcony atmosphere: preserve the verified outlook and architecture while adding only natural movement in light and foliage.
- Day-to-evening shift: hold the property fixed while lighting moves from afternoon to dusk.
- Three-feature sequence: one short shot each for three verified selling points, joined by consistent camera language.
- Vertical listing hook: immediate exterior reveal, one interior highlight and a clean final frame for the real address added later.
- Landscape portal hero: measured exterior-to-interior sequence with space for agency branding outside generation.
- Neighbourhood mood: use supplied, licensed local footage only; do not fabricate proximity or travel times.
- New-build finish study: precise close-ups of approved materials, fittings and construction details.
- Empty-room potential: preserve dimensions and structure while using light and camera movement to show circulation.
- Renovation concept: clearly conceptual visual based on the source room, with no implication that work is completed.
- Rental welcome: truthful entrance and amenity sequence using only verified guest-accessible areas.
- Agent introduction background: subtle property movement designed to sit behind separately recorded presenter copy.
- Open-house reminder: three real listing images animated into a concise sequence with a copy-safe end frame.
- Portfolio montage: consistent transitions across several verified listings without blending their features.
Create a shot plan before generating
Use a project for one listing or campaign and a storyboard for the selected sequence. Start with the riskiest spatial movement. If the model cannot preserve the property, switch to restrained image animation or a still-led edit rather than generating a convincing but inaccurate room.
Match the model and format
- 9:16 for listing reels and mobile-first social placements.
- 16:9 for portal, YouTube and presentation delivery.
- 1:1 on the Rift route when a square feed asset is required.
- Short first passes to validate architecture before longer renders.
- Higher resolution only after the reference and movement test succeeds.
Accuracy checklist
- Compare every room and exterior against the source set.
- Remove frames with invented doors, windows, views or fixtures.
- Add verified address, price, measurements and disclosures later.
- Confirm music, photographs and listing assets are licensed.
- Keep the approved source, prompt, output and final edit together.
